How Much Knowledge Should a Business Give Away to its Customers? A Strategic Approach to Customer Knowledge Management

Referenz

Wilhelm, S., & Güldenberg, S. (2012). How Much Knowledge Should a Business Give Away to its Customers? A Strategic Approach to Customer Knowledge Management. Paper presented at the The 28th EGOS Colloquium, Helsinki, Finland.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeitende

PD Dr. habil. Stefan Güldenberg Dr. Stefan Wilhelm

Beteiligte Einrichtungen

Institut für Entrepreneurship Lehrstuhl für Internationales Management