Design Thinking Tools: Early Insights Accelerate Marketers’ Success

Lewrick, M., & Link, P. (2015). Design Thinking Tools: Early Insights Accelerate Marketers’ Success. Marketing Review St. Gallen, 32, 40-51.

Beitrag in wissenschaftlicher Fachzeitschrift

Institut für Entrepreneurship

https://dx.doi.org/10.1007/s11621-015-0507-7

Originalquellen