Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA

Reference

Arbabi, F., Khansari, S. M., Salamzadeh, A., Gholampour, A., Ebrahimi, P., & Fekete-Farkas, M. (2022). Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA. Journal of Risk and Financial Management, 15(10).

Publication Type

Article in Scientific Journal

Staff Members

Dr. Pejman Ebrahimi

Participating Institutions

Liechtenstein Business School Artificial Intelligence and Data Science

DOI

https://dx.doi.org/10.3390/jrfm15100440